January 17, 2021

Guaranteed Rate Extends Support Of Newman & RFR

2 min read
CONCORD, N.C., – Guaranteed Rate, which joined Roush Fenway as a primary partner on Ryan...

CONCORD, N.C., – Guaranteed Rate, which joined Roush Fenway as a primary partner on Ryan Newman’s No. 6 Ford Mustang in the NASCAR Cup Series this season, has extended its partnership and will continue as a primary for multiple races next year.

“We are excited to have Guaranteed Rate back on our Ford this season,” said Newman, who boasts 18 wins in the NASCAR Cup Series. “They came on board last year and were really a strong presence for our team down the stretch. They are a great group to work with and I look forward to building on the program in 2021.”

Guaranteed Rate, one of the largest retail mortgage lenders in the United States, initially joined Roush Fenway midway through the 2020 campaign, as a primary on Newman’s Ford at New Hampshire Motor Speedway.

Following that event, in conjunction with Fenway Sports Management, the brand expanded its relationship and was featured as the lead partner in 11 of the season’s final 14 races.

“Our launch into NASCAR this past season was a huge success,” said Guaranteed Rate Chief Marketing Officer Steve Moffat. “Ryan Newman and the Roush Fenway team are true professionals and outstanding partners. Ryan set some big goals for 2021, and we at Guaranteed Rate share that same competitive spirit and focus on winning.”

Roush Fenway is coming off a notable launch with Guaranteed Rate, having won a MarCom Gold Award for its efforts in integrated marketing.

As part of the campaign, Guaranteed Rate rolled out an expansive sweepstakes program on social, allowing fans the opportunity to win multiple prizes from Newman.

“We are very happy to announce that Guaranteed Rate will return in 2021 and continue to serve as a primary partner with Ryan Newman and the No. 6 Ford,” said team president Steve Newmark. “Since joining the team in July of 2020, Guaranteed Rate launched a robust marketing campaign around the partnership that saw great fan response. The high level of engagement from our fanbase is a testament to their brand and the quality of their products and services.

“We look forward to continuing to expand the partnership in 2021 and beyond, and jointly offering creative programs to our fans.”

Newman enters his 20th full season in the NASCAR Cup Series in 2021, and his third behind the wheel of the No. 6 Ford. The South Bend, Ind., native has more than 260 career top-10 finishes, along with his 18 wins, including the 2008 Daytona 500.

Guaranteed Rate will adorn the No. 6 Ford for the Busch Clash at Daytona (Fla.) Int’l Speedway on Feb. 9, as well as at Martinsville (Va.) Speedway on April 10; Dover (Del.) Int’l Speedway on May 16; Circuit of the Americas in Austin, Texas on May 23; Pennsylvania’s Pocono Raceway on June 27; New Hampshire Motor Speedway on July 18, Richmond (Va.) Raceway on Sept. 11; and Las Vegas (Nev.) Motor Speedway on Sept. 26.

The post Guaranteed Rate Extends Support Of Newman & RFR appeared first on SPEED SPORT.

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